This Privacy Policy describes how Atlas & Saga, operated by Ireti Akinroyeje in Reykjavík, Iceland (hereafter “we”, “us” or “Atlas & Saga”), collects, uses and protects information about visitors and clients (“you”) through atlasandsaga.com.
1. Data Controller
Atlas & Saga, operated by Ireti Akinroyeje, Reykjavík, Iceland. You can contact us at hello@atlasandsaga.com.
2. Information We Collect
- Enquiry data: the information you provide through our enquiry form or by email, which may include your name, email address, event type, proposed date, location, guest count, budget, source of discovery and details about your plans.
- Communication data: messages and information you share with us by email, telephone, video call or another agreed channel.
- Basic website data: pages requested, time of request, general country, broad device and browser type, referring website and campaign information. We collect this for ordinary human page requests without storing your IP address or placing an analytics identifier.
- Website analytics data: Google Analytics uses cookies and browser identifiers to estimate unique visitors and sessions and records page views, interactions, approximate location, device and browser information, referring sources and campaign information.
- Client data: information reasonably needed to plan and deliver your event, manage suppliers, administer payments and meet our legal obligations.
3. How We Use Your Information
We use your information to respond to enquiries, assess whether we are a suitable fit, prepare proposals, provide contracted services, communicate with you, improve the website, understand how people discover Atlas & Saga, maintain security and meet legal or accounting obligations.
4. Legal Bases
Depending on the circumstances, we process information because it is necessary to respond before entering into a contract, to perform a contract, to meet a legal obligation, with your consent, or for our legitimate interests in operating, securing and improving Atlas & Saga. We use website analytics for our legitimate interest in understanding and improving the website.
Information marked as required in an enquiry form is needed for us to assess and respond to the enquiry. You are not required to submit an enquiry, but we may be unable to respond meaningfully without those details. We do not use your information for automated decision-making.
5. Data Sharing
We do not sell your personal information. We share it only when reasonably necessary with:
- Service providers that support our operations, including website hosting, Google Analytics, the enquiry experience, email and storage, and client and project administration where applicable.
- Event venues and suppliers when you become a client and sharing is necessary to plan or deliver your event, with your knowledge or authorisation where appropriate.
- Professional advisers and authorities when required for accounting, legal compliance, dispute resolution or the protection of our rights.
6. Cookies and Analytics
Google Analytics loads across the website and may place analytics cookies, including _ga, to distinguish browsers, estimate unique visitors and sessions, and measure page views and interactions. These identifiers do not directly reveal a visitor’s name or contact details.
Google signals and advertising personalisation are disabled. We do not currently use advertising pixels, connect this data to Google Ads or sell analytics information. You can read more in Google’s Privacy Policy.
7. Retention and Security
Website analytics are kept only for as long as reasonably needed to understand website performance. Enquiry information is kept only as long as reasonably needed to manage the enquiry and any resulting relationship. Client, contract and transaction records may be retained for longer where required by law. We use appropriate organisational and technical measures to protect the information we hold.
8. International Transfers
Some service providers may process information outside Iceland or the European Economic Area. Where this happens, we rely on an adequacy decision, approved contractual safeguards or another lawful transfer mechanism.
9. Your Rights
Subject to applicable law, you may ask to access, correct, delete or restrict the use of your personal information, object to certain processing, request portability, or withdraw consent. You may also lodge a complaint with Persónuvernd, the Icelandic Data Protection Authority.
10. Changes to This Policy
We may update this policy when our services, suppliers or legal obligations change. The latest version will always appear on this page with its revision date.
11. Contact
For privacy questions or requests, contact hello@atlasandsaga.com.
Last updated 17 September 2026.